Wrapbook: On Production: How Picture North Tackles Growth

Join Matt Bobbitt, Head of Production at Picture North, and Cameron Woodward, Co-founder at Wrapbook, as they discuss the future of commercial production, and how efficient payroll allows Picture North to keep up with the pace of their growth.

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Since 2008, Picture North has been an industry-leading commercial production company offering ideation, production and post-production solutions for advertising agencies, record labels and direct clients.

Join Matt Bobbitt, Head of Production at Picture North, and Cameron Woodward, Co-founder at Wrapbook, as they discuss the intersection of creativity and commerce, inefficiencies in the commercial production industry, and what the future holds for the sector.

Featured Work by Picture North

Blue Cross of Idaho “Mountains” | Director: Henry Behel

This project represents Picture North’s approach to our style and comment on authenticity. Our team traveled border to border working with real residents of Idaho, and in their elements, to showcase the respect and passion that Blue Cross has for the people they insure. 

McDonald’s USA “Lunar New Year with Karen X Cheng” | Director: José Norton

This project was an incredible opportunity to partner with a renowned influencer in the digital space, Karen X Cheng, to tell her experiences and passion for the Chinese Lunar New Year, as a kid and now as an adult. The process to create this content was extremely challenging, but by partnering with Luma AI and utilizing NeRF, we were able to take a form of tech from a social media concept all the way to broadcast.