LBB: Work of the Week: 05/12/23
This week's selection of colourful creative includes well-crafted work from Gatorade, Lacoste and more, writes LBB's Ben Conway
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From Australia to Mexico, Brasil, France and the US, this week's top work takes us on a globe-trotting tour, stopping off at a variety of nations to show us some wonderfully colourful creative. The selection includes a whole host of well-crafted films that tackle issues such as climate change, mental health and cultural identity - asking viewers to think about the world, and their role within it. From Gatorade's distinctly human and touching story about a man's road to recovery post-breakup to Columbia's charming sportswear campaign that places the brand's products, and its heart, in the wilderness among the elements, the creative will be sure to motivate you - to get over an ex, to get outdoors, to celebrate your heritage, or even save the planet.
Victoria - Tu Victoria Está Aquí (Your Victory Is Here)
The oldest Mexican lager being brewed today, Victoria is using its new platform to empower Mexican-Americans to embrace their roots and not just exist in the country, but strive for their 'victory' there too. Addressing the lost sense of belonging and uncertainty that many immigrant populations experience, the brewer teamed up with Ogilvy and director Faride Schroder to show a vibrant montage of real people fighting to preserve their Mexican traditions, while building new ones in America.
Edited by Christine Wolf @ Picture North
